Our Story

Coastal Automotive Sign

2007

VeriCorr Packaging, a North Carolina company, partnered with DOW Automotive and founded a contract manufacturing business in Troy, Michigan. Their innovation was a new process to manufacture components made from IMPAXX™ foam, which has since become instrumental as a passive safety countermeasure in the automotive market. This original startup was called Vericorr Fabricating.

2008

Vericorr Fabricating was purchased by Coastal Group, a Holland, MI-based diversified holding group. With the Great Recession of the late 2000s, the packaging side of Vericorr Fabricating was consolidated to Holland, MI and joined with Coastal Container, another subsidiary of Coastal Group. The automotive parts operation moved to Research Drive in Rochester Hills, Michigan and was renamed to Coastal Automotive. By the end of 2008 it had grown from 3 to

2010

Coastal Automotive established a long-term partnership with Dow Automotive. The business transitioned from a contract manufacturer to full-service provider and the exclusive manufacturer for IMPAXX™ energy absorbing products to the market. With this agreement, Coastal Automotive became a direct supplier to the OEM’s and all major Tier 1 suppliers.

2011

To complement the IMPAXX™ product line, Coastal Automotive’s innovation and marketing efforts led to a similar collaborative license agreement with Sealed Air to manufacture components using a foam with unique properties to assist with airbag deployment. These innovations led to Coastal Automotive becoming a world leader in foam-based safety products for the global automotive market.

2013

Only a few years after launch, Coastal Automotive was recognized by General Motors as GM Supplier of the Year.

2014

Coastal Automotive implements and develops next-generation, high-speed vision inspection systems to maximize quality assurance and improve production speeds.

2016

Continued growth at Coastal Automotive demands global expansion. An additional plant was opened in Holland, Michigan to increase capacity and improve capability. Once again, Coastal Automotive was recognized as GM Supplier of the Year. Michigan SBA names Coastal Automotive as one of 50 Companies to Watch.

2017

Starting in 2017, Coastal Automotive established its first presence in Europe, India, Asia and Mexico. Coastal Automotive has grown every year, expanding in customers, applications, products and team members.

2018

Coastal Automotive picks up GM Supplier of the Year Award for a 3rd time.  

2020

Continuing to be recognized for value and quality, Coastal becomes a direct supplier for Volkswagen and Toyota.

2022

R&D Investment – Coastal invests in a new Innovation Center with a focus on research and development for Industry 4.0 technologies and next-generation materials.

TODAY

At Coastal Automotive, we currently employ over 100 team members and we offer a collection of unique automotive products including IMPAXX™ components and SDR foam.

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