Who We Are

Coastal Automotive is a transformative passive energy management solutions manufacturer. We are focused on providing our customers with high quality products at great value. Our team works constantly to fill innovation gaps in the automotive industry and provide our customers with the newest technology.

Global Presence

From our Michigan headquarters, located a stone’s throw from the North American bases of operation for a dozen OEMs, to our sales and support offices in Seoul and Tokyo, Coastal Automotive has the capability to support customers in every time zone.

Driven By Values


We manufacture passive energy management products to the quality expectations for our discerning customers. We are relentlessly focused on eliminating process variation through robust standards and timely feedback. We embrace the discipline of Six Sigma and Lean Enterprise.


We cultivate partnerships among our owner, customer, employee, supplier, and community stakeholders. We focus on building relationships through trust, open communication and a commitment to each other’s best interests. We value compassion and candor.


We are relentlessly focused on serving our customers with great products and proactive service. We prepare diligently to ensure we deliver on our commitments and accomplish the mission. We value hustle and the initiative required to get things done.


We improve every day in every area of our business. We embrace new challenges and mistakes as opportunities to learn and grow. We partner with customers and suppliers to develop innovative product solutions.


People / Planet / Prosperity

Since our founding in 2007, Coastal Automotive has made sustainable and responsible practices an integral part of how we run our business. We are dedicated to sustainability as a robust interconnection among our people, our planet and our prosperity, which serves our community.


2006 – GM Supplier of the Year

2016 – Michigan 50 Companies to Watch

2016 – Michigan Economic Bright Spot

2016 – GM Supplier Quality Excellence Award

2016 – GM Supplier of the Year

2017 – GM Supplier Quality Excellence Award

2018 – GM Supplier of the Year

2018 – GM Supplier Quality Excellence Award

2019 – GM Supplier Quality Excellence Award

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