About Coastal

Coastal Automotive is a forward-looking automotive safety manufacturer.

We are focused on providing our customers with high quality products at great value.  Our team works constantly to fill innovation gaps in the automotive industry and provide our customers with the newest technology.

Our Story

2007 VeriCorr Packaging, a North Carolina company owned by Bryan Smith and Kerry Vickers, partnered with DOW Automotive and founded a contract manufacturing business in Troy, Michigan.  Their innovation was a new process to manufacture components made from IMPAXX™ foam, which has since become instrumental as a passive safety countermeasure in the automotive market. This original startup was called Vericorr Fabricating.
2008 Vericorr Fabricating was purchased by Coastal Group, a Holland, Michigan based diversified holding group. With the Great Recession of 08/09, the packaging side of Vericorr Fabricating was consolidated to Holland, Michigan and joined with Coastal Container, another subsidiary of Coastal Group. The automotive parts operation moved to Research Drive in Rochester Hills, Michigan and was renamed to Coastal Automotive.  By the end of 2008 it had grown from 3 to 15 employees.
2010 Coastal Automotive established a long-term partnership with Dow Automotive to transition from a contract manufacturer, to Coastal Automotive managing the business as a full-service provider for IMPAXX™ energy absorbing products to the market.  With this agreement, Coastal Automotive became a direct supplier to the OEM’s and all major Tier 1 suppliers.
2011 To complement the IMPAXX™ product line, Coastal Automotive’s innovation and marketing efforts led to a similar collaborative license agreement with Sealed Air to manufacture components using a foam with unique properties to assist with airbag deployment.  In 2015, success with these products led to a similar license agreement with Dow Automotive for the use of Betafoam AFI™. These innovations led to Coastal Automotive becoming a world leader in foam-based safety products for the global automotive market.
2016 Continued growth at Coastal Automotive required the first long term plans for global expansion.  An additional plant was opened in Holland, Michigan to increase capacity and improve capability. In 2017 and 2018, Coastal Automotive established its first presence in Europe, India, Asia and Mexico.   Coastal Automotive has grown every year, expanding in customers, applications, products and team members.
2018 At Coastal Automotive, we currently employ over 150 team members and we offer a collection of unique automotive products including IMPAXX™ components, Betafoam AFI™, and SABIC deflector foam.

Coastal Automotive has grown every year, expanding in products and team members.  We look forward to continuing our growth and providing our customers with the newest automotive technology

Our Values

Precision

We manufacture safety and sound management products to the quality expectations for our discerning customers. We are relentlessly focused on eliminating process variation through robust standards and timely feedback. We embrace the discipline of Six Sigma and Lean Enterprise.

Partnership

We cultivate partnerships among our owner, customer, employee, supplier, and community stakeholders. We focus on building relationships through trust, open communication and a commitment to each other’s best interests. We value compassion and candor.

Determination

We are relentlessly focused on serving our customers with great products and proactive service. We prepare diligently to ensure we deliver on our commitments and accomplish the mission. We value hustle and the initiative required to get things done.

Innovation

We improve every day in every area of our business. We embrace new challenges and mistakes as opportunities to learn and grow. We partner with customers and suppliers to develop innovative product solutions.

Our Awards

2013 Honored as GM Supplier of the Year
2016 Michigan 50 Companies to Watch
2016 Honored as “Michigan Economic Bright Spot”
2016 Honored with GM Supplier Quality Excellence Award
2016 Honored as GM Supplier of the Year
2017 Honored with GM Supplier Quality Excellence Award

 

Coastal Automotive is dedicated to our community.

Coastal Automotive was selected to participate in a pilot program with MEDC providing gas cards, Uber, and other services to support sustained job opportunities for workers in communities hardest hit during the economic downturn. This project has helped many residents get to work who would otherwise not have transportation, including many of our employees.

 

Other initiatives Coastal Automotive supports: