In business terms, prosperity is often measured as profit. But profit is not the purpose of our business—rather it is how we fund our future and make our business sustainable for all stakeholders. With profit we acknowledge the investment of our owners, we bring the best products and services to our customers, we invest in our team members, we enhance our supply chain, and we partner with the communities in which we work. If we are not prosperous we can do less of these good things.
And with specific respect to our communities, it’s reciprocal: businesses prosper in healthy communities and prosperous communities cause businesses to flourish. This relationship between community and business underscores one of our key sustainability philosophies: as we prosper, it’s our responsibility to serve our community as best we can in big and little ways.
Coastal Community Initiatives
Community Event Support
Coastal is a regular supporter of local events and needs, including Christmas and Thanksgiving parades, and many more.
Coastal Automotive supports a number of local nonprofit organizations in both Holland and Rochester Hills, including House of Providence and Adopt A Family with Volunteers of America Michigan. And every year, team members have the opportunity to nominate new local charitable causes to support.
Coastal Automotive’s leadership team takes a leading role in the Original Equipment Suppliers Association.
Leadership Instruction and Mentoring
Coastal executives and managers provide leader training and mentoring in local university programs as well as supporting publicly offered leadership training programs.
Coastal executives lead a meeting of 50 local senior executives dedicated to finding best practices for managing our businesses.
West Michigan Economic Development
We both donate to and sit on this advisory board, which guides community growth and investment.
Read more about how we strive to care for our communities, people and the environment in our Sustainability Report.