Coastal Automotive, a Tier 1 global automotive company, has hired Adeel Baig as Vice President of Global Sales. Baig will work with OEMs and Tier 1 automotive suppliers to provide Coastal Automotive’s sound mitigation and energy absorption products around the world.

In this newly created position Baig will drive Coastal Automotive’s aggressive global growth plans. The company opened a new facility in Holland, MI in June of 2016 and has additional plans to provide solutions in Mexico, Europe and Asia.

“I’m proud to be a part of a company that serves the work of protecting drivers and passengers throughout the world,” said Baig. “I look forward to being a part of the team and extending the reach of Coastal Automotive’s innovative products.”

Baig earned a bachelor’s degree in chemical engineering from University of Detroit Mercy, a master’s degree in materials science and engineering from Western Michigan University and an MBA from University of Michigan. He brings 17 years of automotive leadership experience where he helped grow global sales teams for companies like Shawmut Corporation. Baig is Six Sigma certified.

Baig resides in Farmington Hills, Michigan and will be headquartered out of Coastal Automotive’s Rochester Hills offices.


Coastal Automotive

Coastal Automotive is a forward-looking, Tier 1 global automotive company, whose products and solutions increase the safety of interior passenger spaces and reduce passenger compartment sound in motor vehicles. Coastal Automotive works with unique products and innovative processes to create value for their customers and generates enhanced safety and comfort for the passengers who use their products. Coastal Automotive and its sister company, Coastal Container, have earned recognition as leaders in innovative solutions. For more information visit:

Coastal Container

Headquartered in Holland, Michigan, Coastal Container serves businesses throughout the Midwest with durable, sustainable, cost-effective custom packaging solutions by engineering packaging materials to the optimal degree of product protection. Coastal Container and its sister company, Coastal Automotive, have earned recognition as leaders in innovative solutions. More at