About Coastal

Coastal Automotive is a forward-looking automotive safety manufacturer.

We are focused on providing our customers with high quality products at great value.  Our team works constantly to fill innovation gaps in the automotive industry and provide our customers with the newest technology.

Our Story

2007 Company started with three employees as Vericorr Fabricating
2008 Company began production of IMPAXX™ and evolved into Coastal Automotive
2010 Reached agreement with Dow Automotive as sole licensee of IMPAXX™
2011 Reached license agreement with Sealed Air for SABIC deflector foam
2013 Reached license agreement with Dow Automotive for MOR-AD™
2015 License Agreement with Dow for Betafoam AFI™
2016 Opened additional plant in Holland, Michigan

Coastal Automotive has grown every year, expanding in products and team members.  We look forward to continuing our growth and providing our customers with the newest automotive technology

Our Values


We manufacture safety and sound management products to the quality expectations for our discerning customers. We are relentlessly focused on eliminating process variation through robust standards and timely feedback. We embrace the discipline of Six Sigma and Lean Enterprise.


We cultivate partnerships among our owner, customer, employee, supplier, and community stakeholders. We focus on building relationships through trust, open communication and a commitment to each other’s best interests. We value compassion and candor.


We are relentlessly focused on serving our customers with great products and proactive service. We prepare diligently to ensure we deliver on our commitments and accomplish the mission. We value hustle and the initiative required to get things done.


We improve every day in every area of our business. We embrace new challenges and mistakes as opportunities to learn and grow. We partner with customers and suppliers to develop innovative product solutions.

Our Awards

2013 Honored as GM Supplier of the Year
2016 Michigan 50 Companies to Watch
2016 Honored as “Michigan Economic Bright Spot”
2016 Honored with GM Supplier Excellence Award
2016 Honored as GM Supplier of the Year


Coastal Automotive is dedicated to our community.

Coastal Automotive was selected to participate in a pilot program with MEDC providing gas cards, Uber, and other services to support sustained job opportunities for workers in communities hardest hit during the economic downturn. This project has helped many residents get to work who would otherwise not have transportation, including many of our employees.


Other initiatives Coastal Automotive supports: